Sexual Harrasment Essay Example for Free

Sexual Harrasment Essay He is attempting to cause her to feel on the off chance that she doesn’t proceed with the relationship with him it will cause a major issue and will ruin her name in the public eye. He is constraining her to proceed with the relationship just with him. Linda offers sexual favors to her teacher so as to get a passing evaluation. The teacher concurs, and Linda gets a passing evaluation. Despite the fact that Linda offers sexual favors without teacher impulse, this is likewise a Sexual Harassment. Since, the educator is utilizing Linda’s need to get passing evaluation. It plainly shows that Linda will get possibly passing evaluation in the event that she does the sexual kindness. An interest or solicitation for sexual kindness to do anything is obviously a lewd behavior. Mary, a director, asks her male worker, Stan, to join her for supper so they have will some tranquil time away from the workplace to go over his exhibition assessment. We are not satisfactory about the aim of Mary here. In the event that Mary truly approaches Stan to join her for supper to talk about his exhibition assessment it is acceptable. Regardless of whether she talk about execution, on the off chance that she power Stan to join her for supper it is badgering. It appears as, in the event that Stan joins her for supper, at that point just she is happy to go over his exhibition assessment. Bounce, a boss, offers remarks about all the time to his secretary, Susan, about how she is dressed for the afternoon. Remarks about apparel, individual conduct, or a person’s body are additionally one type of Sexual badgering. Bob’s remarks on Susan’s dress for the day are Verbal Sexual Harassment. A client in a café snatches the backside of a server. She grumbles about the client to the administrator, who says, â€Å"Ignore it, you’ll most likely get greater tip. Chief approaching his server to disregard it for greater tip is obviously the lewd behavior. Since, Manager isn't eager to lose his client in the interest of this and he is likewise reassuring these things to occur. Wear posts pictures of inadequately dressed ladies on his office dividers. This is a progressively unavoidable type of lewd behavior including work cond itions or conduct that make the workplace threatening for the lady to be in. Show of erotic entertainment or misogynist/revolting spray painting is a case of an antagonistic workplace. This is likewise one of the types of Sexual Harassment.

Terrorism - Where is the Glory of War? :: Argumentative Persuasive Topics

Where is the Glory of War? Â I can't discover the greatness in the war against psychological oppression. I recall when I got the paper a year ago and saw America Strikes Back! blasted pretentiously across it in letters 10 inches tall- - my heart sank. We've addressed one psychological oppressor act with another, coming down death on the most war-scarred, alarmed masses that at any point crawled to an entryway and watched out. The little plastic boxes of food we likewise dropped are a crime. It is accounted for that these are immaculate, obviously - Afghanis have spent their lives learning fear of anything flung at them from the sky. In the mean time, the certifiable food help on which such huge numbers of depended for endurance has been ended by the war. We've executed whoever was excessively poor or injured to escape, in addition to four helpful guide laborers who composed the expulsion of land mines from the ambushed Afghan soil. That office is presently rubble, as is my heart. Â I will need to continue arguing against this franticness. I'll get chided for it, I know. I've just been called each name in the Rush Limbaugh handbook: backstabber, heathen, innocent, liberal, peacenik, complainer. I'm told I am hazardous on the grounds that I may hinder this sacred venture we've attempted to continue dropping substantial articles from the sky until we've cleared out each and every individual who might detest us. A few people are appealing to God for my eternal soul, and some have offered to get me a single direction ticket out of the nation, to anyplace. I acknowledge these endowments with an appreciation equivalent in measure to the soul of liberality in which they were advertised. Individuals compromise ambiguously, She wouldn't feel along these lines if her kid had kicked the bucket in the war! (I feel thusly exactly on the grounds that I can envision that frightfulness.) More unobtrusive foes essentially state I am r I battle that, I battle it as though I'm suf focating. At the point when I get to feeling I am a multitude of one standing apart on the plain waving my absurd little banner of expectation, I call up a companion or two. We remind ourselves in plain English that the last time we got the chance to choose someone, most of us, by a straight mainstream vote check, didn't request the person who is as of now revealing to us we will win this war and not be misunderestimated. We aren't standing separated from the group, we are the group.

What Do I Do If I Get Rejected from My Early Decision School TKG

What Do I Do If I Get Rejected from My Early Decision School We know. Just seeing this headline makes you want to slam your computer shut and call in sick from school. Take a deep breath. We’re not saying you’re going to get rejected or even deferred. While, every year,  kids do get rejected from the ED schools, most of our students get in where they want to go. However, we always recommend a contingency plan because the only thing worse than not getting in is not getting in and having no backup plan. Let’s call this insurance.  Take Out a Platinum Policy Consider your early decision application your annual physical. This is really the moment we are expecting you to find out that everything is okay. You’re young, you’re healthy, you make smart decisions, so there’s no reason not to believe an annual physical is all you need, but you don’t stop there. You must take out an insurance policy just in case. Sure, it’s a little bit more work, but it’s worth it. As insurance, we recommend having all of your regular decision applicat ions prepared by or before December 15th. That way, if the worst case does happen, you won’t be in freefall. You will have a plan.Consult a Professional, Stick to a Plan In the world of health, we consult doctors and follow health regimens. In the world of college applications, we recommend something similar. If you’re not working with us, it might be difficult to maintain the momentum required for finishing all of your applications by December 15th. For students who don’t have a private counselor with whom they check in once or twice (or sometimes five times) each week, we recommend creating an outline for all of your applications to you can manage your time effectively.In this outline, you might include deadlines, supplement prompts, and notes on how you will tackle each one. If you're not going to adhere to an outline, at the very least, you should have a list of all the schools to which you are applying.Is There a Doctor on Board? Several years ago, as a nasty bout of the stomach flu was just beginning to ravage college campuses everywhere, one of our writers planned to board a plane to Mexico. She had saved up the money, worked really hard in school that semester, and could not have been more excited to go on the trip with her friends. Our writer’s sister had gotten sick a day earlier and our writer’s parents had advised her not to go on the trip, or at the very least, to consult a doctor and see what they recommended for precautionary stomach medicine just in case. Our writer really had no time. She had to pack, finish her homework, and make it to the airport before sunrise, how was she going to fit in a preemptive visit to the doctor? Besides, she had never felt better. Inevitably, 30 minutes into the flight, it hit. Our writer landed and went straight to the minor emergency room, missing most of her vacation.So you didn’t finish all of your applications by December 15th and now you’re in need of triage. Luckily, we at TKG offer something called the “It’s Going to Be Okay” package. On December 15th, we open up this package to families who didn't have a contingency plan. While the goal is having zero of those each year (it’s no fun doing 10 applications in two weeks) that is the position that a lot of kids get themselves into. Allison was one of those kids. She had applied ED to her top school (an Ivy that rhymes with Ben) and in spite of having great scores, she got rejected. On December 15th of her senior year, she came to us to talk and thus started the inaugural “It’s Going to Be Okay” program. Between December 19th and January 1st, Allison completed 12 applications. While it wasn’t the most fun she’s ever had, she did end up at another elite university where she was very happy.Superstition Is No Substitution If you’re reading this post around the time it was written, you have more than enough time to fill out all of your applications. You don’t even have to submit them--just have them all re ady to go. Some students don’t want to prepare their backup applications because they are afraid they will jinx their early decision chances. While we fully appreciate the fact that everyone has rituals and superstitions to which they like adhere (by all means, wear your lucky hat every time you take a practice test), now is not the time. In fact, as we mentioned at the top of this post, most of our students (whom we also help prepare their backup applications) get into their choices for early decision.Do you need some help with that contingency plan for your regular decision applications? Contact us here.

The Duty Of Journalists And The Public Interest - 1515 Words

The duty of journalists is to tell the truth. Journalism means you go back to the actual facts, you look at the documents, you discover what the record is, and you report it that way. — Chomsky 2008 Working within the media industry, especially as a journalist. It can sometimes be difficult and challenging as you are more than often finding yourself having to raid people’s personal lives to get a story. However, Is it in the public interest? that is the one question any journalist must ask themselves if they are to publish a story that may contain an individual’s private information. Problems take place within the media when public interest is conflicted with human right and the right to privacy. You can easily validate publishing privet information as a form of public interest, but you however cannot justify the damages it may cause. This is where the media tend to clash with people. Some journalist may argue and say that when publishing privet information it is in the public interest but they must prove that. This is in reference section4 which states, â€Å"The defendant reasonably believed that publishing the statement complained of was in the public interest. This is under the public interest defence, which was created under the defamation act 2013. The law was set up to allow journalists the right to free speech in reference to Article 10 stating â€Å"Everyone has the right to freedom of expression.† Not respecting people’s privacy is one of the most complained aboutShow MoreRelatedThe Radio-Television News Directors Association: Code of Ethics and Professional Conduct1040 Words   |  4 Pagesjournalism, promote public understanding of and confidence in electronic journalism, and strengthen principles of journalistic freedom to gather and disseminate information, establishes this Code of Ethics and Professional Conduct. PREAMBLE Professional electronic journalists should operate as trustees of the public, seek the truth, report it fairly and with integrity and independence, and stand accountable for their actions PUBLIC TRUST: Professional electronic journalists should recognize thatRead MoreThe Censorship Of The Media1665 Words   |  7 Pagesinvasion of privacy can be justified by uncovering vital information that serves public interest to be considered ethical journalistic practice (Plaisance, 2014, p. 187). However, while there is less ethical merit in providing the public with the information it â€Å"wants† to know, it is justifiable under business matters if it is not malicious or extremely invasive. It is a journalist’s duty to reveal the truth to the public and keep them informed, but many would consider it unethical to disclose personalRead MoreMedia Law in Australia1303 Words   |  5 Pagesquestion of whether journalists should receive protection against revealing their sources in court. This work will discuss the merits of each side of the argument. Introduction Journalists are reported to be susceptible to being jailed for refusing to reveal their sources in court while simultaneously, journalist complain they are denied access to information, particularly background information on government decisions. In what now appears to be the majority of cases, public servants are prohibitedRead MoreThe Code Of Ethics Of The Society Of Professional Journalists1054 Words   |  5 PagesThe Code of Ethics of the Society of Professional Journalists is organized around fourth principles: to seek the truth and report it; to minimize harm; to act independently, and to be accountable. Each of them considers a list of normative guidelines to orient the ethical decision-making process within a newsroom. In any case, the SPS’ orientations are framed by a utilitarian approach to ethics: Due to the voluntary character of the code, the Code attempts to advising more than requiring and, inRead MoreMedias Role in Liberal Democracies1119 Words   |  5 Pag eslaw and individuals freedoms such as free debate, freedom of association and the right to protest (Carter Stokes, 2002). Regular elections should include competitiveness among parties to keep elections fair and voters should be aware of their interests. Additionally, as Carter and Stokes (2002) state that there should be â€Å"a parliament that can exercise control over the government and all this happens within a frame work of the rule of law† (p.10). A liberal democracy should include extensive freedomsRead More21st Century Journalism Student Journalists1562 Words   |  7 PagesTo succeed in 21st Century Journalism student journalists will need to have a thorough understanding of the potential contribution journalism has to their audience. Journalists should have accredited qualifications and skills such as NCTJ shorthand and law; to report stories accurately and ethically according to the values of a democratic society. As well as being self-motivated with a good reputation; gaining work experience and blogging regularly. In the past, the publication of diverse facts andRead MoreThe law of Contempt1436 Words   |  6 Pagesdisclosure. Two years later the Guild of Editors listed 46 directly relating to journalists. The laws of libel, contempt, defamation, obscenity and ‘gagging’ injunctions to stop alleged breaches of confidence all act as restraints on the media.† (Keeble, Richard/ Ethics for Journalists) The law of contempt can often be criticized by the media and has previously been branded as unfair on the careers of many journalists. Article 10 gives anyone the right to freedom of expression, which includes theRead MoreHow Gender Affects Women s Role1644 Words   |  7 PagesResearch Paper: How Gender Affects Women s role in Newsrooms? While the increasing of female journalists ratio in newsrooms regarded as an accomplishment for women, statistics and other variables indicate the contrary. The fact that women s representation in newsrooms became larger than the past takes a lot of attention. However, most people do not know that this slightly enhance in women s representation remained stagnant for decades. A quick glance on the editorial positions of media’s organizationsRead MoreCelebrities and Privacy1609 Words   |  7 PagesScope People in the public eye consists of politicians, athletes, celebrities and other individuals who are famous. For our presentation we will be concentrating on celebrities and whether they should expect their privacy to be respected by the media. Media comes in various forms, with the more common ones being newspapers, tabloids, radio, paparazzi, internet, social media and many more. A conflict of rights? Article 8 of the European Convention on Human Rights stated that every personRead MoreMedia Ethics Potter Box1208 Words   |  5 Pagesthe Americans. The second quadrant in the Potter Box is values. In my opinion, the New York Times decision to publish the article was of professional values, such as the publics right to know. The New York Times thought it was only fair to the public for them to know they might be monitored at any given time. Therefore New York Times decision to publish the article is also because of the values truth-telling and fairness. Also because of journalism values, New York Times needed to present the

Similarities Between The Great Gatsby And The American Dream

Many Americans have a strong opinion on the realism of the American dream, it is possible through wise choices and having will power, one can achieve the American dream. The idea of this dream goes back to the time where the first settlers from Europe came to the new world. Most of these settlers believed that if they worked hard in this new place they will soon harvest the benefits of it. The American Dream mainly attracts immigrants from different parts of the world where their customs and traditions are different from the American lifestyle. Some of the country’s most successful people are the ones that have immigrated to the United States and worked hard and their work paid off. There will be critics that would argue that the American†¦show more content†¦He would save money and create a company that would do electronic stock trades and with that he founded the Interactive Brokers Group. Peterffy is believed to be worth about $12 billion dollars and it is a true success story. This person is the American Dream and how he went from having nothing and not speaking English to someone who has billions of dollars in his name. There are other people who have similar stories like Elon Musk, who is the founder of SpaceX and PayPal.(Burke, 6 Immigrant Stories That Will Make You Believe In The American Dream Again) One of the founders of Google was Sergey who is worth $37.5 billions and there are many others who immigrated to America in a pursuit of this dream and they made it.(Burke, 6 Immigrant Stories That Will Make You Believe In The American Dream Again) One of the main point that society can take away from the story is that by working hard and smarter one can accomplish anything they want if they put all their effort into it. In addition, the main goal for most, if not all immigrants is to have a better life when they move into the United States. The American Dream in the perspective of an immigrant is valued because it shows how the people are willing to leave their homeland with all their customs, culture, and traditions to go into a place that is pretty much unknown to the person. To a place where the person might not know the language, the people, theShow MoreRelatedComparison of the American Dream in The Great Gatsby and â€Å"Winter Dreams†953 Words   |  4 Pagesof â€Å"Winter Dreams† was written around the same time that Fitzgerald was developing ideas for a story to turn into a novel. While The Great Gatsby wasn’t published until 1925, â€Å"Winter Dreams† dà ©buted in 1922 and the similarities between the novel and short story were done on purpose. â€Å"Winter Dreams† became a short draft which Fitzgerald paralleled The Great Gatsby after, but also differe ntiated the two in specific ways (â€Å"Winter Dreams† 217). The main characters are both men, Jay Gatsby and DexterRead MoreThe Great Gatsby And The Death Of A Salesman1328 Words   |  6 PagesWithin these two stories, The Great Gatsby and The Death of a Salesman, there are numerous similarities and differences amongst the protagonist characters in the stories: Jay Gatsby, a well-off, aristocratic man who throws immense parties in order to satisfy his desires of finding the girl and Willy, a father who has flashbacks that distort his vision of the truth and his vision to success. The â€Å"American Dream† is the â€Å"dream† that all Americans are granted the same chance to attain their life goalsRead MoreSimilarities Between The Great Gatsby And Julius Caesar1415 Words   |  6 PagesSociety in the world during a time is often told best in a novel, The Great Gatsby by F. Scott Fitzgerald is one of the key novels that successfully tells both the lavish lifestyles and the faults of society in the 1920’s. The Great Gatsby is filled with an abundance of similarities to American life, outlining the American dream, and even parts of contemporary society today. However, The Great Gatsby shares underlying similarities with the novel, Julius Caesar by William Shakespeare. A novel that alsoRead MoreEmily Liddick. Mrs. Campbell. English 2. 23 April 2017.1203 Words   |  5 PagesEnglish 2 23 April 2017 Gatsby Analysis Essay Cinematic techniques are methods that authors use to convey specific pieces of information in a narrative. Some examples of this would be the angle shots, flashbacks, themes, symbols, etc. In both the movie and the novel of The Great Gatsby, F. Scott Fitzgerald portrays multiple instances of these techniques. This not only enhances the effect that it has on the audience, but it also constructs similarities and differences between both the novel and theRead MoreLiterary Research Paper: The Great Gatsby by F. Scott Fitzgerald The Great Gatsby, by F. Scott1100 Words   |  5 PagesLiterary Research Paper: The Great Gatsby by F. Scott Fitzgerald The Great Gatsby, by F. Scott Fitzgerald is known as America’s great novel, â€Å"The Great Gatsby is a classic piece of American fiction. It is a novel of triumph and tragedy, noted for the remarkable way Fitzgerald captured a cross-section of American society.†(Cliffsnotes Editor) The novel is set in New York City, more specifically in long island; East Egg and West Egg, during the prohibition era in the 1920’s and was then publishedRead MoreFailure to Achieve the American Dream in The Great Gatsby by F.Scott Fitzgerald1020 Words   |  4 Pages Failure to Achieve the American Dream in The Great Gatsby The American dream is the idea that was presented through American literature. The Dreamer aspires to rise from rags to riches, while engrossing in such things as wealth, love on his way to the top and to West Egg. In 1920’s early settler’s rooted to the United States Declaration of Independence who demonstrates that â€Å"All men are equal†. The dream of a land that life can be better place that is richer and fuller for every man that givesRead MoreNeuman Malik. Ms. Vritsios. Eng3Uo. Apace Behold Dives.1550 Words   |  7 Pagesapace behold dives  The Great Gatsby by F. Scott Fitzgerald and Life of Pi by Yann Martel are great novels which share common themes. The main characters of the novels are Gatsby and Pi, they share common goals. Gatsby and Pi go through isolation and put out love with hope to achieve the American dream. Gatsby and Pi are characters who never give up in achieving their goals. â€Å"Inside every rich man is a poor kid that followed his dreams.† Quote by Sandile Shezi. Shezi as a childRead MoreThe Great Gatsby And The Death Of A Salesman1427 Words   |  6 Pages In both The Great Gatsby and The Death of a Salesman, the pursuit of the American Dream is a destructive force that is evident throughout the texts because neither Gatsby nor Willy understand their own limitations. Willy Loman and Gatsby are characters fascinated and easily dominated by the American dream that destroys them. Their dreams come from an illusionary past and that are both based outside of their own selves. Gatsby wanted to rewind to his past, while Willy attempted to create a descentRead MoreThe Great Gatsby By George Orwell1539 Words   |  7 Pageseven states that Fight Club is the modernised version of The Great Gatsby, when he refers to it as ‘just The Great Gatsby updated a little’. We see when we compare the novels that culture and values have evolved but themes and issues challenging society in the 1920’s world of The Great Gatsby, are still present seventy years later in the 1990’s world of Fight Club. The Great Gatsby is about Ameri ca’s decline and the fall of the American dream with the struggle of the classes, and Fight Club is the continuationRead MoreThe Great Gatsby By F. Scott Fitzgerald1036 Words   |  5 Pagesis seen as nothing but bloodshed. However, for many this allows them to shine in a way that they could not back at home. In The Great Gatsby, by F. Scott Fitzgerald, it is placed in the post war era. Gatsby, one of the main protagonists, is a war hero that fought in World War I. World War I is important to The Great Gatsby due to how integrated it is to the past of Gatsby and F. Scott Fitzgerald. In the beginning, Fitzgerald had many people in his life that played an influential part in his literary

Essay about The 4th of July vs. Justice Taney in Dred...

The 4th of July vs. Justice Taney in Dred Scott Ruling In the years leading to the U.S. Civil War, the controversy over slavery became not only a social issue, but also a political and legal one as well. Opponents and proponents of slavery each looked to the American constitution, as well as the prevailing culture of the time, for direction in dealing with this matter. Two such people who based their landmark works on this were Justine Taney of the U.S. Supreme Court, and Frederick Douglas, an emancipated slave, who fought tirelessly for the abolishment of slavery. In 1852, Frederick Douglas was asked to speak at a July 4th celebration. In his speech, he made it known clearly, his detestment for the†¦show more content†¦He likened this to the analogy of rivers, which, he said, were like nations. Even though a river can not be turned aside, it may dry up. If a nation dries up, there will be nohing left of that nation, except a withered branch. This withered branch is a symbol of what the nation believed in and what could happen to it if it unfairly cast aside certain members of its society. Douglas also pointed out that the Declaration of Independence was one of the most valuable factors in the Nations destiny. The principles written in the Declaration of Independence should be kept and adhered to. Be true to to them on all occasions, wrote Douglas. He believed that most documents that were written after the Declaration of Independence didnt follow the significant ideology set forth in the Declaration of Independence. Douglas wants to use the Constitution, but without the pro-slavery clause in it. In stark contrast to this, Justice Taney, who wrote the majority opinion of the court in the case of Dred Scott V. Sandford, dealt a major blow to the work of Frederick Douglas. In his opinion, Justice Taney uses the same reference points as Frederick Douglas, only to twist it, and give it a pro-slavery slant. Like Frederick Douglas, Justice Taney too makes mention of the Declaration of Independence, but in this case, to prove that blacks were never intended to maintain full legal

Foods Corporation free essay sample

In this section  we have laid  emphasis on  the inception of Jollibee Foods Corporation, their expansion in various countries like Singapore, Honk Kong, Brunei, Taiwan, Indonesia, and California etc. Further we have discussed the Strengths, Weaknesses, Opportunities and Threats to Jollibee in the fast food industry. We have dealt with different problems like the management issues, the market issues, business expertise, financial resources, inventory management etc. This would help in better understanding of Jollibee’s present condition and future sustainability in the modern and fast changing business world. After the SWOT analysis we identified certain issues with Jollibee which concerned the Management, business, expansion etc. There  were issues like improper  utilization of financial resources, lack of promotional campaigns, communication gap between the different wings of  Jollibee and between the Management and the employees. Keeping in mind these issues we have come up with a few recommendations. We have discussed them through Human Resource, Marketing, Financial and  Operations perspective. Then we have discussed the Strategic decisions with regards to expansion in the future in California, Hong Kong and Papua New Guinea. We have studied various pros and cons of  expansion in each of the above mentioned countries and reached the conclusion that California is the most favorable location. The reasons for the location being that there is a huge Philippine population in Dale City of California which will help in the establishment of  the store. Also they have successfully catered to the taste buds of the people in Guam which will help them  serve the Americans better and thus the expansion could be a success. Later we have conversed about the implementation plan and how  to go about  it. At the end of the document we have attached appendix for the reader’s facilitation. It contains certain tables and graphs for better understanding of the financials of Jollibee Food Corporation. Business Landscape: Company History; Jollibee Food Corporation began as an Ice- cream parlor in the year 1975 and was run by the Chinese Filipino Tan Family. But later they diversified in to sandwiches when the 1977  oil crisis occurred and the President Tony Tan Caktiong (TTC) expected the ice cream prices to soar. The hamburger recipe developed Tony’s father who was a chef also became famous and a year later hey opened five store in Manila, where the family incorporated as Jollibee Food Corporation. Friendliness pervaded the organization and become one of the â€Å"Five Fs† that summed up Jollibee’s philosophy. The others were â€Å"flavorful food, a fun atmosphere, flexibility in catering to customer needs and a focus on families†. Background: Until 198 1 it was a smooth sailing for Jollibee, but then came Mc Donald’s to Philippines. But the group was fearless and had confidence in the spicy taste of their Hamburger which appealed to the Philippine customers. Slowly Jollibee forayed in to the foreign markets and began with its investment in Singaporean 1985 in 1988 with  the help of some family friends. Their next venture was in  Taiwan again with the help of family acquaintance, but this also did not last long and the transaction came to an end on the basis of distrust between the local manager and Jollibee management in1988. Brunei was another joint venture that they entered into in 1987 August. Then they forayed in to the Indonesian Market in the year 1989, opening a store in Jakarta but due to conflicts with the local manager again this store also had to be closed down. In 1994 the International Division was created with Tony Kitchner, as the Vice President. Kitchner went about differentiating the International Division from the Philippine part of   Jollibee and tried to create a more formal culture for the division. Kitchener’s strategy rested on two themes: 1) Targeting expats 2) Planting the Flag But as the international business grew, the relation  between the International Division and the Philippine operations started turning sour. In 1996, TTC realized that  he could no longer support Kitchner  as the expansion strategy was costing heavily and they were losing a lot  of money. In February 1997, Kitchner left Jollibee. Then, Kitchner, Manolo P (Noli)  Tingzon was hired as the replacement. Now he is considering the three options for profitable expansion. They are: Papua New Guinea, Honk-Kong and California. Papua New Guinea has no much  completion for Jollibee. In Hong Kong there are several management issues and in California things seem to be quiet pleasant. Target Market: Jollibee Food Corporation targets its market very strategically. First of all, JFC can be considered as a nicher as it specializes on its local market. Though it has penetrated its market by operating overseas, JFC tends to serve the Philippines who are living there. JFC have 1200 stores worldwide of which 1079 are situated in Philippines. Jollibee segmented fast food market according to several variables and had chosen some them according to its resources and technological ability. Geographically, JFC mainly serves local Philippines market that has already been mentioned above. Demographically, JFC tends to serve almost all customers. But still the market is been segmented according to age to serve the children superior value. A Philippino business analyst notes that, in a normal family weekends are reserved for children and parents ask them where to go. Thus, JFC wants to be appealing to children. This segmentation can also be called as a â€Å"Family Life† Cycle segmentation. Jollibee also tries to capture some occasions like birthday party. They serve this segment very nicely. JFC tends to serve every possible segment. They are expanding their business overseas aggressively to go beyond Geographical barriers. Positioning: Ensuring high traffic needs an emphasis on store location and positioning Jollibee in the minds of the consumer as a place that they would enjoy eating fast food. This entails proper branding and positioning of the service offered. Jollibee also projected itself as world class and not a local brand. The service that is offered should be consistent over all Jollibee stores, however this might be a problem as the division has been slimmed recently and resources might be stretched too far. Marketing Mix: Product: In the case of Jollibee, it went from being an ice cream parlor to serving hamburgers made with a home style recipe. This change in product was in response to events triggered by the 1977 oil crisis which would have doubled the prices of ice cream. The product offered by Jollibee appeals to the Filipinos taste for spicy burgers. By concentrating its resources on satisfying the Filipino palate, Jollibee has been able to serve  localized dishes that are unlike  any found in  the other fast-food chains  in the Philippines. In addition to offering the usual French fries that accompany the meals found in McDonald’s, KFC, Burger King, and so  forth, Jollibee also serves rice or spaghetti, Filipino style. Even the burgers are cooked exactly as Filipinos want them done— sweeter and with more seasonings, often likened to what a Filipino mother would cook at home. Menus in outlets across the globe adjusted to local preferences to differentiate it from other standardized players like Mc Donald’s and KFC who maintain the same menus worldwide with minimal changes. Jollibee even incorporated recipes from employees to truly capture local tastes. Price: Price is closely related to customer satisfaction. Thus, JFC provides its high quality fast food products at a relatively cheaper price. According to its commitment to serve each and every Philippines, JFC keeps things affordable for all. The DLSU survey shows that, 94% of JFCs customer thinks it’s affordable or cheaper. Place: The location of outlets is of key importance to the marketing strategy of Jollibee. For  Example, the outlet in Hong Kong is located at Central where a large number of  Filipinos gather. Promotion: Local brands: Brands in local market are strong contenders and are not to be underestimated.